@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&display=swap');
:root{--ink:#151617;--silver:#c8cbd0;--light:#f2f3f3;--mid:#787d83;--line:#cbd0d3}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--light);color:var(--ink);font:400 16px/1.5 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button,input,textarea{font:inherit}img{display:block;max-width:100%}.header{height:88px;padding:0 5vw;background:#f5f5f4;display:flex;align-items:center;justify-content:space-between;position:relative;z-index:10;border-bottom:1px solid #d8dadd}.brand,.footer-brand{display:flex;align-items:center;gap:14px;font-size:12px;font-weight:700;letter-spacing:.24em;white-space:nowrap}.brand img,.footer-brand img{width:68px;height:auto}.header nav{display:flex;align-items:center;gap:3.3vw;text-transform:uppercase;letter-spacing:.13em;font-size:12px;font-weight:700}.header nav a:hover,.text-link:hover,.small-link:hover{opacity:.52}.header nav a:last-child{background:#26282a;color:#fff;padding:13px 19px}.menu-toggle{display:none}.eyebrow,.hero-kicker,.hero-rule,.proof figcaption,.case figcaption,.closing>span,.stats span{font-size:11px;letter-spacing:.18em;font-weight:700;text-transform:uppercase}.hero{background:#151617;color:#f5f5f3;padding:32px 5vw 27px;min-height:min(760px,calc(100svh - 88px));display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden}.hero:before{content:'';position:absolute;right:-11vw;top:-23vw;width:57vw;height:57vw;border:1px solid rgba(225,230,233,.16);border-radius:50%;pointer-events:none}.hero-kicker,.hero-rule{display:flex;justify-content:space-between;gap:20px;color:#aeb1b4}.hero h1{font-size:clamp(74px,11.3vw,185px);line-height:.85;letter-spacing:-.087em;font-weight:600;margin:55px 0 35px;position:relative}.hero h1 em,.inner-hero h1 em,.proof h2 em,.closing h2 em,.approach h2 em{font-style:normal;color:var(--silver)}.hero-lower{display:flex;justify-content:space-between;align-items:end;gap:4vw;margin-bottom:75px;position:relative}.hero-lower p{max-width:650px;font-size:clamp(20px,2.1vw,30px);line-height:1.34;margin:0;letter-spacing:-.025em}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;padding:19px 21px;text-transform:uppercase;font-size:12px;font-weight:700;letter-spacing:.12em;min-width:245px;border:0;cursor:pointer;transition:background .2s,color .2s,transform .2s}.button:hover{transform:translateY(-3px)}.button-silver{color:#121416;background:linear-gradient(120deg,#e1e3e5,#abb0b5 55%,#e3e5e6)}.button-dark{background:#181a1b;color:#fff}.hero-rule{padding-top:20px;border-top:1px solid #56595b}.thesis{padding:125px 5vw 140px;display:grid;grid-template-columns:22% 1fr;column-gap:3vw;border-bottom:1px solid var(--line)}.thesis h2{grid-column:2;font-size:clamp(54px,6.3vw,100px);font-weight:500;line-height:.97;letter-spacing:-.072em;margin:0 0 35px}.thesis h2 i{font-family:Georgia,serif;font-weight:400;color:#82878b}.thesis p{grid-column:2;max-width:760px;font-size:clamp(19px,2vw,26px);line-height:1.42;margin:0}.approach{padding:110px 5vw 120px;scroll-margin-top:20px;background:#e5e7e8}.section-head{display:grid;grid-template-columns:22% 1fr;gap:3vw;margin-bottom:76px}.section-head h2{font-size:clamp(52px,6vw,94px);letter-spacing:-.073em;line-height:.97;font-weight:500;margin:0}.section-head h2 em{color:#858b91}.approach-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid #aeb4b8}.approach-grid article{padding:25px 22px 0 0;min-height:250px;border-right:1px solid #bac0c4;margin-right:22px}.approach-grid article:last-child{border:0;margin-right:0}.approach-grid article>span{font-size:12px;letter-spacing:.15em;color:#747b80}.approach-grid h3{font-size:clamp(24px,2.5vw,40px);letter-spacing:-.06em;font-weight:500;margin:27px 0 12px}.approach-grid p{max-width:270px;line-height:1.5;color:#4c5256;margin:0}.approach-end{font-size:clamp(19px,2.2vw,28px);max-width:800px;line-height:1.35;margin:74px 0 0}.proof{display:grid;grid-template-columns:42% 58%;min-height:760px;background:#1c1e20;color:#f2f3f3}.proof-copy{padding:100px 6vw 80px 5vw;display:flex;flex-direction:column;align-items:start}.proof h2{font-size:clamp(59px,6vw,100px);line-height:.93;letter-spacing:-.075em;font-weight:500;margin:62px 0 25px}.proof p{font-size:19px;max-width:520px;line-height:1.48;color:#d6d8d9;margin:0 0 33px}.text-link{font-size:12px;letter-spacing:.13em;font-weight:700;text-transform:uppercase;border-bottom:1px solid currentColor;padding:0 0 6px}.proof-visual{display:grid;grid-template-rows:55% 45%;min-height:760px}.proof-visual figure,.case figure{margin:0;position:relative;overflow:hidden;background:#73787b}.proof-visual img,.case img{width:100%;height:100%;object-fit:cover}.proof-visual figure:nth-child(2) img{object-position:center 54%}.proof figcaption,.case figcaption{position:absolute;left:22px;bottom:19px;color:white;text-shadow:0 1px 8px #111;background:#161819a6;padding:7px 10px}.closing{padding:110px 5vw 125px;background:#c9cdd0}.closing h2{font-size:clamp(60px,8.5vw,142px);letter-spacing:-.083em;font-weight:500;line-height:.9;margin:56px 0 42px}.closing h2 em{color:#f8f9f9}.small-link{display:block;font-size:12px;letter-spacing:.12em;font-weight:700;margin-top:28px}.inner-hero{background:#1a1c1d;color:#f5f5f4;padding:105px 5vw 115px}.inner-hero h1{font-size:clamp(64px,8vw,130px);line-height:.9;letter-spacing:-.077em;font-weight:500;margin:65px 0 36px}.inner-hero p{font-size:clamp(21px,2.2vw,30px);max-width:800px;line-height:1.4;margin:0;color:#dbdedf}.stats{display:grid;grid-template-columns:repeat(3,1fr);padding:50px 5vw;background:#d1d4d6}.stats div{display:flex;flex-direction:column;border-right:1px solid #aab0b4;padding-left:25px}.stats div:first-child{padding-left:0}.stats div:last-child{border:0}.stats strong{font-size:clamp(56px,7vw,100px);letter-spacing:-.08em;line-height:1}.stats span{margin-top:20px}.case{display:grid;grid-template-columns:1fr 1fr;min-height:610px;background:#f1f2f2}.case-copy{padding:100px 8vw 90px 5vw;display:flex;align-items:start;flex-direction:column}.case-copy h2,.contact-body h2{font-size:clamp(48px,5.4vw,84px);line-height:.98;letter-spacing:-.069em;font-weight:500;margin:55px 0 25px}.case-copy p,.contact-body p{font-size:19px;line-height:1.5;max-width:580px;margin:0 0 32px}.case-reverse{background:#d9dcde}.case-reverse .case-copy{order:2}.case-reverse figure{order:1}.contact-body{display:grid;grid-template-columns:1fr 1fr;gap:8vw;padding:100px 5vw 130px}.contact-body h2{margin:50px 0 24px}.email-link{display:block;font-size:clamp(19px,2.4vw,30px);letter-spacing:-.03em;font-weight:600;margin:30px 0 18px;overflow-wrap:anywhere}.contact-body .contact-note{font-size:14px;color:#666d71;max-width:360px}.contact-body form{display:grid;gap:25px;align-content:start}.contact-body label{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.1em}.contact-body input,.contact-body textarea{display:block;background:transparent;border:0;border-bottom:1px solid #959da2;border-radius:0;width:100%;padding:15px 0;color:#17191a;outline:0;font-size:17px;text-transform:none;letter-spacing:normal}.contact-body input:focus,.contact-body textarea:focus{border-color:#101112}.contact-body form .button{justify-self:start}.contact-body .form-note{font-size:13px;color:#5c6266;margin:-10px 0 0}footer{background:#151617;color:#e7e8e8;padding:55px 5vw 25px}.footer-head{display:flex;justify-content:space-between;align-items:center;gap:30px;padding-bottom:80px}.footer-brand img{width:90px}.footer-head p{font-size:22px;color:#b9bdc0}.footer-bottom{display:flex;justify-content:space-between;gap:25px;border-top:1px solid #55595c;padding-top:23px;font-size:12px;letter-spacing:.05em;color:#afb3b5}.footer-bottom div{display:flex;gap:25px;flex-wrap:wrap}.footer-bottom a:hover{color:white}@media(max-width:850px){.header{height:74px}.menu-toggle{display:block;background:none;border:0;font-size:12px;font-weight:700;letter-spacing:.14em}.header nav{display:none;position:absolute;top:74px;left:0;right:0;background:#f5f5f4;flex-direction:column;align-items:stretch;gap:0;padding:15px 5vw 25px;box-shadow:0 15px 20px #1112}.header nav.open{display:flex}.header nav a{padding:16px 0;border-bottom:1px solid #d3d7da}.header nav a:last-child{padding:16px}.hero{min-height:680px}.hero h1{font-size:clamp(68px,12vw,105px)}.hero-lower{align-items:start;flex-direction:column;margin-bottom:48px}.thesis,.section-head{grid-template-columns:1fr;gap:35px}.thesis h2,.thesis p{grid-column:1}.approach-grid{grid-template-columns:repeat(2,1fr)}.approach-grid article{border-bottom:1px solid #bac0c4;margin-right:0;padding-right:22px;min-height:245px}.approach-grid article:nth-child(even){border-right:0;padding-left:22px}.proof{grid-template-columns:1fr}.proof-copy{padding:75px 5vw}.proof h2{margin:40px 0}.proof-visual{min-height:500px;grid-template-columns:1fr 1fr;grid-template-rows:1fr}.case{min-height:0}.case-copy{padding:65px 5vw}.contact-body{gap:5vw}}@media(max-width:600px){.brand img{width:55px}.brand{gap:8px;font-size:10px}.hero{padding:22px 5vw;min-height:630px}.hero-kicker span:last-child,.hero-rule span:last-child{display:none}.hero h1{font-size:clamp(58px,15vw,93px);margin:50px 0 30px}.hero-lower p{font-size:20px}.button{width:100%}.thesis,.approach{padding:80px 5vw}.thesis h2,.section-head h2{font-size:clamp(48px,11vw,69px)}.thesis p{font-size:19px}.approach-grid{grid-template-columns:1fr}.approach-grid article,.approach-grid article:nth-child(even){border-right:0;padding:20px 0 26px;min-height:0}.approach-grid h3{margin:13px 0 7px}.approach-end{margin-top:45px}.proof h2{font-size:68px}.proof-visual{min-height:680px;grid-template-columns:1fr;grid-template-rows:1fr 1fr}.closing{padding:85px 5vw}.closing h2{font-size:clamp(56px,12vw,78px)}.inner-hero{padding:75px 5vw}.inner-hero h1{font-size:clamp(55px,11.5vw,78px);margin-top:45px}.stats{gap:30px;grid-template-columns:1fr;padding:50px 5vw}.stats div{padding:0 0 26px;border-right:0;border-bottom:1px solid #aab0b4}.stats strong{font-size:65px}.case{display:flex;flex-direction:column}.case-copy{padding:65px 5vw}.case figure,.case-reverse figure{height:390px;order:2}.case-reverse .case-copy{order:1}.contact-body{grid-template-columns:1fr;gap:70px;padding:75px 5vw}.footer-head,.footer-bottom{align-items:start;flex-direction:column}.footer-head{padding-bottom:45px}.footer-bottom div{gap:15px 25px}}
.about-story{padding:110px 5vw 130px;display:grid;grid-template-columns:40% 1fr;gap:7vw;background:#eceeee}.about-intro h2{font-size:clamp(55px,5.5vw,85px);line-height:.97;letter-spacing:-.07em;font-weight:500;margin:54px 0 0}.about-prose p{font-size:clamp(18px,1.6vw,22px);line-height:1.55;margin:0 0 26px}.about-prose .text-link{display:inline-block;margin-top:16px}.about-photo{display:grid;grid-template-columns:1.1fr .9fr;background:#c9cdd0;min-height:520px}.about-photo figure{margin:0;position:relative;overflow:hidden}.about-photo figure img{width:100%;height:100%;object-fit:cover}.about-photo figcaption{position:absolute;bottom:20px;left:20px;background:#191a1bc4;color:white;padding:8px 11px;font-size:11px;letter-spacing:.13em}.about-photo>div{padding:80px 7vw;display:flex;flex-direction:column;align-items:flex-start;justify-content:center}.about-photo p{font-size:clamp(30px,3.5vw,55px);line-height:1.12;letter-spacing:-.055em;margin:36px 0}@media(max-width:750px){.about-story{grid-template-columns:1fr;padding:75px 5vw;gap:40px}.about-intro h2{margin:30px 0 0}.about-photo{grid-template-columns:1fr}.about-photo figure{height:390px}.about-photo>div{padding:70px 5vw}}
.about-intro h2 i{font-family:Georgia,serif;font-weight:400;color:#858b91}
.proof h2{font-size:clamp(40px,4.35vw,70px);line-height:.99;letter-spacing:-.067em}.proof-copy{padding-top:90px}.proof p{font-size:18px}@media(max-width:600px){.proof h2{font-size:clamp(45px,10vw,65px)}}
/* Mobile editorial rhythm */
@media(max-width:600px){
.hero{min-height:600px}
.thesis{padding:68px 5vw 75px;background:#f4f5f5}
.thesis h2{margin-bottom:20px}
.approach{padding:68px 5vw 76px;background:linear-gradient(142deg,#e1e4e6 0%,#cbd0d3 48%,#eceeef 100%)}
.approach .section-head{gap:24px;margin-bottom:42px}
.approach-grid{grid-template-columns:repeat(2,minmax(0,1fr));border-top:1px solid #9fa7ac}
.approach-grid article,.approach-grid article:nth-child(even){padding:20px 13px 22px 0;min-height:200px;border-bottom:1px solid #a9b1b6}
.approach-grid article:nth-child(odd){border-right:1px solid #a9b1b6}
.approach-grid article:nth-child(even){padding-left:15px;padding-right:0;border-right:0}
.approach-grid h3{font-size:24px;margin:16px 0 8px}
.approach-grid p{font-size:14px;line-height:1.42}
.approach-end{margin-top:32px;font-size:19px;line-height:1.38}
.proof-copy{padding:68px 5vw 60px}
.proof h2{margin:32px 0 22px}
.proof-visual{min-height:580px}
.proof-visual img{object-position:center 50%}
.case-copy{padding:65px 5vw 48px}
.case figure,.case-reverse figure{height:auto;aspect-ratio:3/4;min-height:0}
.case img{object-position:center center}
.case-reverse img{object-position:center 35%}
.case .text-link{padding-bottom:9px}
}
/* Founder introduction and an actual brand image above the fold */
.hero-main{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(250px,27%);gap:2vw;align-items:end;margin:38px 0 36px}.hero-main h1{font-size:clamp(70px,9.1vw,150px);margin:0;z-index:1}.hero-image{margin:0;position:relative;aspect-ratio:3/4;max-height:470px;overflow:hidden;background:#515255}.hero-image img{width:100%;height:100%;object-fit:cover;object-position:center 35%}.hero-image figcaption{position:absolute;bottom:13px;left:12px;right:12px;color:#fff;background:#17191ab8;padding:6px 8px;font-size:10px;font-weight:700;letter-spacing:.13em;line-height:1.3}.home-intro{padding:90px 5vw 100px;display:grid;grid-template-columns:22% 1fr;gap:3vw;background:#d7dadd}.home-intro h2{font-size:clamp(55px,6vw,94px);letter-spacing:-.075em;line-height:.93;font-weight:500;margin:0 0 25px}.home-intro p{max-width:820px;font-size:clamp(20px,2vw,27px);line-height:1.4;margin:0 0 28px}@media(max-width:850px){.hero-main{grid-template-columns:minmax(0,1fr) 32%}.hero-main h1{font-size:clamp(57px,9vw,95px)}.home-intro{grid-template-columns:1fr;gap:28px}}@media(max-width:600px){.hero{min-height:0}.hero-main{display:flex;flex-direction:column;align-items:stretch;gap:25px;margin:43px 0 26px}.hero-main h1{font-size:clamp(56px,14vw,86px);margin:0}.hero-image{aspect-ratio:4/3;max-height:none;width:100%}.hero-image img{object-position:center 30%}.hero-lower{margin-bottom:46px}.home-intro{padding:67px 5vw 72px;gap:25px}.home-intro h2{font-size:clamp(52px,11vw,68px);margin-bottom:22px}.home-intro p{font-size:19px}}
/* The product image supports the product argument, while the hero stays focused on the brand message. */
.hero-main,.hero-image{display:none}.thesis-image{grid-column:2;margin:52px 0 0;width:100%;height:clamp(330px,39vw,560px);overflow:hidden;position:relative;background:#73777a}.thesis-image img{width:100%;height:100%;object-fit:cover;object-position:center 35%}.thesis-image figcaption{position:absolute;bottom:18px;left:18px;background:#161819bb;color:#fff;padding:8px 10px;font-size:11px;letter-spacing:.13em;font-weight:700}@media(max-width:850px){.thesis-image{grid-column:1}}@media(max-width:600px){.thesis-image{height:auto;aspect-ratio:4/5;margin-top:34px}.hero{min-height:630px}}
.approach .section-head>div{min-width:0}.approach-intro{font-size:clamp(19px,1.95vw,27px);line-height:1.42;max-width:780px;margin:27px 0 0}.proof-copy p+p{margin-top:-12px}@media(max-width:600px){.approach-intro{font-size:19px;margin-top:24px}.proof-copy p+p{margin-top:-15px}.thesis{padding-bottom:80px}}
.proof-signature{display:block;max-width:540px;border-top:1px solid #797d80;padding-top:17px;margin:4px 0 28px;font-size:15px;line-height:1.35;letter-spacing:.1em;font-weight:600;color:#d8dadd}.proof-copy h2{font-size:clamp(55px,5.3vw,86px)}.proof-copy p{max-width:560px}.proof-copy p+p{margin-top:-12px}@media(max-width:600px){.proof-copy h2{font-size:clamp(53px,11vw,75px)}.proof-signature{font-size:13px;letter-spacing:.08em}}
/* Home: perception gap and evidence */
.value-gap{grid-column:2;border-top:1px solid #9ca3a7;margin-top:74px;padding-top:35px;display:grid;grid-template-columns:1.25fr 1fr;gap:5vw;align-items:end}.value-gap strong{font-size:clamp(36px,4vw,66px);line-height:.98;letter-spacing:-.065em;font-weight:600}.value-gap strong span{font-family:Georgia,serif;font-weight:400;color:#878d91}.value-gap p{font-size:clamp(17px,1.5vw,21px);line-height:1.45;margin:0}.proof-metrics{width:100%;border-top:1px solid #676c70;border-bottom:1px solid #676c70;padding:13px 0 9px;margin:10px 0 26px}.proof-metrics>div{display:flex;align-items:baseline;gap:15px;padding:9px 0;border-bottom:1px solid #424649}.proof-metrics>div:last-child{border:0}.proof-metrics strong{min-width:104px;font-size:clamp(27px,3vw,43px);font-weight:500;line-height:1;letter-spacing:-.06em;color:#e0e2e4}.proof-metrics span{font-size:10px;font-weight:700;letter-spacing:.11em;line-height:1.35;color:#bfc3c5}.proof .proof-copy h2{margin:34px 0 20px}.proof .proof-copy p{font-size:17px;margin-bottom:18px}.proof .proof-copy p+.proof-metrics+p{margin-top:0}.proof .proof-signature{margin-top:5px}.closing h2{font-size:clamp(59px,7.3vw,124px)}@media(max-width:850px){.value-gap{grid-column:1}}@media(max-width:600px){.value-gap{grid-template-columns:1fr;gap:18px;margin-top:48px;padding-top:26px}.value-gap strong{font-size:clamp(37px,10vw,55px)}.value-gap p{font-size:18px}.proof-metrics strong{min-width:90px;font-size:34px}.proof-metrics span{font-size:10px}.closing h2{font-size:clamp(49px,11vw,78px)}}

.privacy-content{max-width:900px;margin:0 auto;padding:90px 5vw 120px}.privacy-content h2{font-size:clamp(25px,3vw,35px);letter-spacing:-.04em;font-weight:600;margin:45px 0 12px}.privacy-content p,.privacy-content li{font-size:17px;line-height:1.7}.privacy-content ul{padding-left:1.4em}.privacy-content li{margin:8px 0}.privacy-content a,.form-note a{text-decoration:underline;text-underline-offset:3px}
@media(max-width:600px){footer{text-align:center}.footer-head,.footer-bottom{align-items:center}.footer-brand{justify-content:center}.footer-head p{margin:0}.footer-bottom div{justify-content:center}.footer-bottom>span{line-height:1.5}}

.form-honey{position:absolute!important;width:1px!important;height:1px!important;opacity:0!important;pointer-events:none!important}.contact-status{grid-column:2;max-width:650px;font-size:20px;line-height:1.4;padding:24px 0}.contact-status[hidden],#contact-form[hidden]{display:none}.contact-body button:disabled{opacity:.6;cursor:wait}@media(max-width:600px){.contact-status{grid-column:1}}