ONE PERSON.
THE WHOLE PICTURE.

I co founded and grew a luxury eyewear brand from its first idea into an internationally recognizable name, distributed in more than 1,000 retailers, worn by global celebrities and supported by 14 monobrand stores.

I have lived every part of the process: product, factories, production, image, launch, distribution, retail and growth. Today I bring that complete experience to brands that want to create something credible.

With 3Y3 World, I bring that experience to eyewear development for other brands. With Techno Studios, I am building a fashion brand of my own, making everyday choices about product, identity, storytelling, pricing and online sales.

3Y3 Brand Lab is where I bring this way of thinking to people outside eyewear. You may sell a product or a service. You may be just starting or have a business that is already working. I work alongside you to see the whole picture, from the offer and product to its identity, advertising, online presence and customer experience. Together we find where value gets lost and make every part of the brand tell the same story.